MARKA – SKŁADOWA WIZERUNKU FIRMY SZKOLENIOWEJ NA POLSKIM .. J . Altkorn defines brand as: „Product that provides functional benefits plus value. MARKA – SKŁADOWA WIZERUNKU FIRMY SZKOLENIOWEJ . J. Altkorn defines brand as: „Product that provides functional benefits plus value added. 45 J. Altkorn, Wizerunek firmy, Wydawnictwo Wyższej Szkoły Biznesu w Dąbrowie Górniczej, Dąbrowa Górnicza , pp. 46 S. Um, J.L. Crompton, The.
|Published (Last):||2 September 2004|
|PDF File Size:||12.13 Mb|
|ePub File Size:||2.49 Mb|
|Price:||Free* [*Free Regsitration Required]|
De Gruyter – Sciendo. The image of a research institution as an important element in shaping the level of competitiveness of the organisation. The primary objective of the publication is defining the factors and wuzerunek affecting the efficient course of actions undertaken around building a positive image of the organisation.
Issue 2 First Online: The study raises key aspects of this issue. Sign in to annotate. Zaufanie a stratyfikacja firm.
Kształtowanie rynkowego wizerunku firmy – Jerzy Altkorn – Google Books
Abstract PDF References Article Recommendations Summary The primary objective of the publication is defining wkzerunek factors and processes affecting the efficient course of actions undertaken around building a positive image of the organisation. One of the ways to enhance an organisation’s presence in a changing environment includes measures promoting its positive image creation and shaping of favourable valuable opinions about it.
Sizerunek same studies have also confirmed that an inherent feature of a knowledge-based economy is the level of the intangible asset share as regards determining the position of an organisation brand, reputation. Zeszyty Naukowe Uniwersytetu Ekonomicznego w Katowicach The selection of the appropriate image concept to a constantly changing business environment in terms of competing or consumer preferences requires an effective response to their experiences in the cognitive, emotional and behavioural firy.
If they are positive, they will contribute to building a favourable mindset among consumers, which in turn will facilitate the formation of a positive image of the organisation. Principles of Corporate Communication.
Wizerunek firmy – Jerzy Altkorn – Google Books
Marketing of Scientific and Research Organizations. The atkorn increase in competition has led to the generation of a growing volume of advertising offers for buyers, as a result of which standing out among other market players has now become more of an issue.
Wiarygodny dialog z otoczeniem. Firma i Rynek4. User Account Sign in to save searches and organize your favorite content. Instytut Pracy i Spraw Socjalnych — Zarzadzanie zasobami ludzkimi, 6